Which social media sites to use most is a huge question among most small business owners. But, the truth is, there is no “real” top three for every single business. Which one you use has to do with the type of business you have, and where your audience hangs out.
Social Media Sites
But, there are three social media sites that most businesses should definitely focus their attention on.
This is definitely the top social media site that you need to be using, no matter what type of business you have. In fact, if you can’t find your audience on Facebook, it doesn’t exist. You can share all types of content — from images, to videos, to text. Facebook is consistently the most popular social media site.
On Facebook, it’s important to pay attention to your insights and learn about your audience. Some pages do well when they post 10-12 times a day, whereas others post once or twice and perform well. Find what works best for your business and your followers.
You can use social scheduling software like CoSchedule to help schedule, but Facebook has their own power editor that lets you schedule posts for business pages. It’s very useful and helpful. Facebook also has wonderful community-building tools that you can’t beat elsewhere.
This is another social network that literally everyone can use, no matter the niche. Twitter is truly a universal social media site. Your business can be small or large, and you can benefit from being active on Twitter.
The best thing to do is to get started is to develop your profile and then start and join in conversations that are related to your niche. You want to actually interact directly with your customers, leads, prospects, and even brands that might be your competition.
Twitter is the type of platform where you want to post or comment on something many times in a day. Again, you can use a tool like CoSchedule or Hootsuite to help you schedule posts, but you will still need to get online to respond, retweet, and engage with people on Twitter. If you’re not part of the conversation surrounding your niche on Twitter, you are missing out on a great opportunity.
This social network might seem like it is only for visually pleasing niches, but the truth is you can use it for any niche. If you have something you want to teach others, you can use it. If you want to simply use it to interview people, you can do that.
You don’t have to post daily to get YouTube to work for you, but post at least weekly for the best results. Of course, more often up to daily is always better on YouTube. Not only can you build an audience on YouTube, you can also earn extra income through the views and linking back to your website.
YouTube is a great way to show off your expertise and knowledge. If you really want to be known as a mover and shaker, YouTube is for you. It works great for all sorts of niches to help people build up their expertise status.
These three social media networks are awesome and you should be using them. But, there are others like Instagram, great for visually pleasing brands, and Snapchat can be very promising for many different types of businesses. The best thing to do is to be there if your audience is there.