One of the most powerful forms of digital marketing today is video marketing. Video is the type of content that people love to watch, share and engage with. It feels so much more personal to us than text or other forms of content. Usually, that is because seeing someone’s face or being able to see the real step-by-step instructions needed to accomplish a project is done so well with video. It is almost as good as being there.
Digital Marketing with Video
Here’s how to make the most of digital marketing with video.
Teach Something — Use video to teach your audience something. You can share your screen, or you can share your craft table. It all depends on what you’re trying to demonstrate. If you have a brick-and-mortar store, for example a restaurant, why not teach the cooking of one of the customer favorites?
Optimize Your Videos — Create excellent titles, make the content something your audience wants, include a link to your website, brand with your logo, let people share the video freely and fill out the description carefully using keywords. TubeBuddy is an excellent tool to help with optimization.
Start on YouTube — While you want to start on YouTube because that is where many of your audience members already are, don’t stop there. There are other avenues such as Facebook, Instagram, and Snapchat.
Educate Your Audience — Use the videos to educate your audience, debunk myths, and get the word out about something important to your audience. You can make short one- or two-minute videos with a special tip or one focus only.
Answer Questions — When your audience asks questions on social media, a video is a great way to answer the question in a more personal fashion. You can then place it on the media where the question was asked (or on YouTube) and link back to it. Better yet, embed it in your website, and link to them there.
Review Products — A great way to use video in marketing is to compare products with each other and review them. People like seeing how products work and a video is a great way to do that.
Conduct Demonstrations — One of the best uses of video is to demonstrate something. Since people can see how anything works online you can demonstrate an appliance, a game, a car, machine or anything where visuals help to show how it works.
Monetize — Make money on YouTube with Google Adsense. Connect your accounts and you will get paid based on video views.
You can use videos to debunk myths, tell your story, share case studies and so much more. With video it’s almost like being there live, and it makes it easier to explain tough concepts to others. You can even get your audience involved and ask them to submit videos too.